Greek-Australian fashion designer Effie Evriniadis has been part of the Melbourne fashion scene for more than 37 years. Her independent label, Mazi Melbourne, recently celebrated its 37th birthday, making Effie one of Melbourne’s long-standing independent women’s fashion designers.
Known for her distinctive feminine fashion with a dark romantic twist, Effie’s designs combine vintage-inspired style, delicate lace, floral details, stretch fabrics and flattering feminine silhouettes. Her collections appeal to women searching for something different from mainstream fashion — romantic, individual and effortlessly wearable.
Over nearly four decades, Effie has perfected the art of combining comfortable stretch fabrics with beautiful lace, creating flattering dresses, lace dresses, black dresses, floral dresses and alternative occasion wear designed to enhance the female form.
The signature Mazi Melbourne look is romantic yet slightly rebellious — a mixture of vintage glamour, dark feminine fashion and contemporary Melbourne style.
For Effie Evriniadis, great fashion has never been about simply following trends. It is about creating clothing with personality — unique Australian designer fashion for women who want to look feminine, confident and individual.
Effie Evriniadis. Mazi Melbourne. 37 years of independent Melbourne fashion — and still doing things differently.